One of the most popular Tiffany designs is the familiar sterling silver screwball keyring and tag stamped with the message, "Please Return to Tiffany & Co. New York," along with a registration number. Introduced in 1969, this everyday accessory has become a symbol of the jeweler's high standards of quality and customer service.

At time of purchase, the customer is given the keyring's registration number on a separate card. If the keyring is lost and returned to the store, Tiffany contacts the customer and arranges for its return.

The Return to Tiffany™ motif was expanded in 1997 to include contemporary jewelry designs for men and women in sterling silver and 18k gold. Selections include heart- and oval-shape tag pendants, choker, necklaces, bracelets, rings and earrings; lock charms that attach to handbags and accessories; and a range of accessories including cuff links, money clip and card case.

The Return to Tiffany™ collection imaginatively combines style and function, and reflects an uncompromising commitment to craftsmanship and integrity, the hallmarks of Tiffany & Co. for over eight generations. It is this commitment that prompts customers to return to Tiffany for the designs that celebrate all of life's meaningful occasions.